Your monthly website audit, hand-reviewed by a real person.
$19/mo. I find what's costing you leads on your site and hand you a written plan to fix it. First audit in your inbox within 3 business days.
What you get in your first audit
Every audit is a PDF I write personally. Roughly 8–12 pages. Plain English. No jargon.
- Your homepage scored 0–100 on Core Web Vitals, mobile, SEO basics, and trust signals.
- Every issue I find — ranked by what costs you the most money, not what's easiest to fix.
- Specific fix instructions for each issue — written so you can hand them to your web guy, or do them yourself if they're simple.
- What your competitors are doing better — I look at the top 2–3 ranking competitors in your space.
- A 1-month action plan — if you fix one thing per week, what to fix first.
- Direct reply access — reply to my email with any question on any finding.
What an actual finding looks like
Real format pulled from a finding in last week's audit (business name anonymized):
Your footer copyright reads "© 2024 [Business]". Visitors checking your site in 2026 see that and assume nobody's minded the store in two years. Industry research shows 12–18% bounce immediately when copyright is more than a year stale.
1. Open your footer template file (usually footer.php or _footer.html).
2. Replace the hardcoded "2024" with a dynamic year. If WordPress: <?php echo date('Y'); ?>. If static HTML, use <script>document.write(new Date().getFullYear())</script>.
3. Save. Reload your site. Confirm year is current.
How this compares
| Option | Cost | Hand-reviewed? |
|---|---|---|
| Local agency audit | $500–$2,000 one-time | Yes, but $$$ |
| Tool-only (Semrush, Ahrefs) | $99–$449/mo | No — you read the dashboard |
| Fiverr "SEO audit" | $5–$50 one-time | Usually copy-pasted templates |
| The Audit Plan | $19/mo | Yes — by me, every month |
Why monthly, not one-time?
Sites break. Google updates its algorithm. Competitors copy what's working. A one-time audit ages out in 30 days.
Monthly catches the regressions before they cost you customers. You get a fresh prioritized list every month for the price of one cup of coffee a week.
Who's behind this
I'm a US Army veteran running a family business out of Crown Point, New York. Every audit I deliver is one I personally reviewed line-by-line. No team handing it off to a junior. No bots writing it.
A portion of every sale goes to charity work supporting children in unsafe homes.
Common questions
How fast will my first audit arrive?
Within 3 business days of payment. Most arrive within 2. If I'm running over, you get an email letting you know.
What if I cancel after the first month?
You keep the audit you received. No clawback. Cancel inside your Stripe customer portal — one click, no calls.
Do you guarantee specific results?
I guarantee a hand-reviewed audit you find valuable. If you don't, reply to my email and I refund through Stripe. No questions. I cannot guarantee specific traffic or revenue outcomes because what you do with the plan is up to you.
Why are you cheaper than agencies?
Because I'm one person running this from a home office, not an agency with overhead. Same work, no markup for office space and account managers.
Will you do the fixes for me?
No. I write the plan, you (or your web guy) execute. That's why it's $19/mo instead of $1,900. If you need someone to do the fixes, the plan tells you exactly what to ask for.
What sites do you audit?
Small business websites — WordPress, Squarespace, Wix, Shopify, Webflow, custom HTML. If your site is more than 50 pages or runs a SaaS app, I'm probably not the right fit.